Here at Yovia Social, we are all about being social! We love creating content, sharing blogs and having discussions about trending tops.
As you are probably aware, content offers plenty of benefits on the brand side of things. It helps build relationships, instill trust in readers and keep the brand at the forefront of people’s minds. The hope is that when a prospect is finally in need of a particular product, they will turn to the brands that they have been engaging with.
While creating and distributing content has huge rewards from a social standpoint, it also makes a big impact on SEO. Specifically, having an active blog helps you earn more traffic, rank higher in the search engines and boost SEO efforts.
It’s important to recognize that blogging is more than just chatting with your readers. It pays real dividends on the technical end, too.
Let’s explore further into why blogging can make such a difference for SEO.
It’s All About the Keywords
While it’s true that you want to be writing to humans and not the search engines, you still need to consider how your blogs look to Google, Bing and Yahoo. That’s where keywords come into play.
Perform the necessary keyword research to see what types of keywords your audience is searching for. Long-tail keywords are best, as they’re easier to rank for (less competition) and you’ll see results sooner.
When you know which long-tail keywords you should be focusing on, create compelling content around them. Not only are there a number of free keyword tools online that you can use for research, but also you can try a tool like BuzzSumo that allows you to see what other people are writing about in relation to your keywords.
It’s More to Index (and Love)
Generally speaking, bigger websites perform better. It’s not that larger page sizes automatically boost rankings, but more that your website becomes more valuable.
A website with a lot of pages means that visitors will find your site helpful and useful, providing that you have your information organized in a clear and concise manner. Always think of the customer journey first!
Also, more pages means more for Google to index. Blogging, in particular, gives you the benefit of regularly updated content being added to your site, telling Google that it’s active and relevant.
It’s a Popular Hangout
A busy website indicates a popular website. When you create engaging blog posts, you’re regularly bringing traffic to your site.
While you can’t guarantee that everyone will stay and engage, you have a higher chance of this happening when your content is useful, engaging and relevant. Google likes to see that sites have low bounce rates.
Not to mention, a fun and enjoyable website gives you the traditional benefits of word-of-mouth referrals, trust and brand loyalty. To help visitors stay on your site longer, beef up your visual content (images, videos, infographics) and have a strong internal linking strategy.
It’s a Way for Links to Grow
Just as you can’t plant a seed and have it grow on its own, you can’t create a website and expect the traffic to just come. You need to bring people to your site and keep them coming back for more, which is done through blogging.
As you grow your following and post blogs to your social media channels, you’ll notice something happening. You’ll start earning inbound links. This takes time to happen, but it can make all the difference in your SEO, as it’s believed that external links are one of the most important ranking factors.
When Google sees that other sources are linking back to your content, it signals that you are a trusted authority. The more links you get, the more your site will be considered a top pick for users.
We hope that we have helped you better understand the SEO benefits of blogging. While blogging does take time and diligence, it’s worth the investment. If you need a hand with your content efforts, give Yovia Social a call for a free consultation. We love being social!