Making Social Media Marketing Work on a Budget

Social media is a key component of your complete digital marketing strategy. Whether you have your social media needs handled in-house or through an outside firm, your marketing budget should have specific funds allocated to social media marketing.

Your company is unique, which means so is your budget. You must consider your short- and long-term goals, the audience you want to reach and your other marketing needs when determining how to spread your budget across social media marketing.

But what if you don’t have a lot of funds to work with?

This is a common problem that many smaller organizations face, and they are uncertain of how to invest their dollars wisely. Luckily, there are many ways that you can make social media marketing work for you while getting your dollar to go further. We’ll show you how.

Define Your Audience

It’s very important that you define the audience you want to reach. Be as precise as possible because this allows you to target specific customers that are more likely to convert. If you don’t describe your ideal customer, you’re going to end up wasting resources on general consumers that may not have any interest in your product.

Write Out Your Objectives

Another important step is to define your objectives. We can’t tell you how many times businesses jump into marketing strategies without knowing what they want to achieve from them. If you don’t define your goals, how will you know what to measure? How can you tell that your strategies are working?

It’s a good idea to break up your goals into smaller tasks. This way, each milestone is working toward your overall goal, whether it’s driving traffic to your site or generating more sales. When you see that your strategies are working, you’ll feel more motivated to continue.

Develop a Content Strategy

Every social media strategy needs content. Without content, social media doesn’t have much substance. As you work toward building your social media campaigns, factor in content that will benefit your audience.

Your content should always maintain a consistent voice and serve as a positive representation of your brand. It should be engaging and useful, as well as include a variety of formats such as tutorial videos, listicles, infographics and podcasts. This way, your content stays exciting and appeals to many people.

By following the tips above, you can make your dollar go further and ensure that you are putting your budget into the right people.

Outsource Your Needs

Outsourcing your needs to a social media marketing company is a great way to save money. Rather than looking at the cost as an added expense to your company, consider what you are getting for the money.

A social media company understands how to run efficient campaigns that are highly targeted. It doesn’t take long to see a return on investment that can be re-invested into new campaigns.

Hiring an outside agency also means that you get a full team of experts that you don’t have to hire individually. Imagine how much it would cost to pay just one person to manage your marketing efforts. With an outside firm, you get several!


Don’t underestimate the importance of social media. It’s a vital part of your overall marketing strategy that facilitates relationships with customers so that they can become brand advocates one day.

If you’d like to learn more about creating an affordable and effective social media marketing strategy, set up a consultation with Yovia Social today!