It was just a couple short months ago when Instagram announced that it would be switching to a new algorithm similar to Facebook. At the time, developers stated that they were determined to provide a better experience for users by allowing them to see the moments they care about first. But in order to do this, a new algorithm would be taking over.
The news wasn’t exactly well-received by all users. Instagram reassured users that they were listening to everyone’s comments, and that they weren’t changing the feeds at that point in time. Only a small group of users were included in the live test group, and Instagram planned on tracking their behaviors to get a better idea of how the new algorithm would play out.
It’s understandable why some people weren’t keen on Instagram’s new algorithm, brands in particular. Many have worked very hard, for a very long time, building up their fan base and creating solid relationships. In order to protect their engagement, they would need to ask followers to switch on their notifications to keep updated on their posts.
Switching on Notifications – Good Idea or Bad?
While switching on notifications may have sounded like a quick and easy fix, many speculated that it would be short lived. What would happen in a couple of weeks when people were tired of being alerted for every new post? Not only might they switch notifications back off, but also they could follow the brand completely.
Were people getting a little out of hand with the new algorithm? It’s possible.
Just because a new algorithm is rolled out doesn’t mean that your posts are going to be wiped out entirely. In fact, your users may have no trouble seeing them at all. But there is always that potential that with a new algorithm in place, your engagement could be compromised.
Update Has Officially Gone Live!
Well, now here we are, three months later. The algorithm has been officially rolled out to all users. How do you know you have it? If your news feed is no longer in chronological order, then you have the update. If you haven’t received it yet, don’t panic. (Or think that you have escaped the update). Instagram said that users who don’t see the changes yet will see them soon.
Here is what Instagram said in a recent announcement:
“On average, people miss 70% of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.”
Now that the update is here, only time will tell as to how brands will perform on the social app. For now, Instagram has said that the order of posts are based on how likely the user is to be interested in the content, their relationship with the person and the timelines of the post. Essentially, all the posts are still there, just in a different order.
What do you think of the update so far? Do you think it will bring positive results to brand profiles? Or is it only a matter of time that Instagram becomes like other algorithm-dependent networks like Facebook and Twitter?