Do you have a hard time getting people to your website? Does your audience even realize that you have an online website, let alone know you exist? With so many ways to connect with customers both online and offline, it’s possible that you aren’t utilizing the right channels. Let’s take a look at the easiest and most effective ways to help people find your business online.
Develop an SEO Strategy
First and foremost, you need to have a successful SEO strategy. You will benefit from bringing in experts, as they will perform the necessary keyword research. The purpose of using keywords in your content is to help people find your products and services.
If you sell organic pet food, your audience will probably search for terms like organic dog food, natural pet food and pet food without chemicals. By using these keywords in your content, you can drive the right traffic to your site. An analytics program like Google Analytics will provide you with data on traffic statistics.
Part of a healthy SEO strategy is creating content. Content is helpful for a few reasons. First, it drives traffic to your website, which helps with SEO and rankings. Content also lets you share your brand’s voice and personality. This helps you form meaningful relationships with customers. You can also share your knowledge with readers, building trust and credibility.
Moreover, think about what a piece of content can do for you. Once it’s written, you can post it to your social media channels, tuck it inside an email newsletter or feature it on the homepage of your website. As you grow your library of content, you can update your top-performing pieces with new statistics and information.
Be Mobile Friendly
Being mobile friendly is not a choice; not a luxury. Each year, people are spending more and more time on their smartphones and tablets. If you focus on the desktop experience only, you will limit your potential to be found.
A large part of being mobile friendly is developing a responsive website that adapts to all devices. You may also want to consider building an app to improve the user experience. When creating content, emails or social posts, make sure you are keeping a mobile audience in mind. Images should be optimized, content should be broken down into small paragraphs with subheadings and links should be easy to click. Everything that comes from you should be easy and enjoyable for a mobile user.
Include Visible Follow Buttons
It may seem trivial, but including follow buttons on your website can help people engage with you online. Make sure that your follow buttons are easy to spot. Ideas include placing your buttons on the bottom of your site in a different shade from the rest of your copy. Also test the buttons to be certain that the links are actually going to your social profiles.
Use Hashtags on All Materials
Any type of event that you run or signage you print should make use of hashtags. Ideally, you should have a branded hashtag, which is a hashtag that is used for any mention of your brand. You can also create new hashtags for special events.
Let’s say that your brand is giving away free samples of organic dog food. You can ask people on Twitter to retweet your hashtag to spread awareness. Or maybe you’re running a campaign and want customers to upload a picture of their dog eating your brand of food. When asking them to share their photos, request that they include your hashtag.
In other words, don’t just pop out a hashtag and expect people to use it. Include a call to action that encourages people to share moments of their life using your product.
It’s exciting once you set up a website for your business, but it can be frustrating when people aren’t finding you as easily as they should. Remember that you must be actively driving traffic to your site through good content and SEO practices. Cross-promoting your posts and adding social buttons to your content can also help develop the engagement you need to keep the right people coming to you.