Are You Making These 5 Social Media Mistakes?

Social media is a successful channel for growing your brand, but it must be used effectively. Because there is no cut-and-dry way to use social media, it’s possible to make mistakes that you might not be aware of. Some brands do well with creative, out-of-box thinking while others maintain a small but loyal following with Read more about Are You Making These 5 Social Media Mistakes?[…]

How to Fight Back from the Fred Update

The Fred update was rolled out in March of this year. It was random, and it left some sites with a 90% drop in traffic! Google is never overly upfront about their updates and the websites they target, and Fred is no exception. While Google hasn’t officially confirmed the Fred update, research from multiple sources Read more about How to Fight Back from the Fred Update[…]

How User-Generated Content Benefits Your Online Business

With so many ways to promote your business, it’s easy to forget one of the easiest yet impactful ways to reach new business: through your current customers. People trust reviews that come from real customers rather than the business itself. Knowing that the experiences of your customers influence other people’s decisions, it makes sense to Read more about How User-Generated Content Benefits Your Online Business[…]

How to Help Customers Find Your Business Online

Do you have a hard time getting people to your website? Does your audience even realize that you have an online website, let alone know you exist? With so many ways to connect with customers both online and offline, it’s possible that you aren’t utilizing the right channels. Let’s take a look at the easiest Read more about How to Help Customers Find Your Business Online[…]

6 Awesome Features Recently Added to Facebook

With 2017 in full swing, how is your Facebook marketing strategy looking these days? If you haven’t paid much attention to it, there’s no need to sweat it – at least yet. With a handful of new features and additions recently rolled out by the social giant, now is as great a time as ever Read more about 6 Awesome Features Recently Added to Facebook[…]

3 Social Media Marketing Trends to Use in 2017

As we dive into 2017, there are a few social media marketing trends that you should utilize. Staying up to date on these trends is important because it gives your brand a competitive edge, promotes sales and drives new business. Now is the time to get familiar with these trends and how you can use Read more about 3 Social Media Marketing Trends to Use in 2017[…]

Create a Better Internal Linking Strategy

By now you know that internal link building is an important part of your SEO strategy. But are you familiar with the current best practices for link building? Or are you still following old, outdated practices that could get you penalized? In this post, we’ll cover the basics on internal link building and the best Read more about Create a Better Internal Linking Strategy[…]

Why Blogging Makes a Difference for SEO

Here at Yovia Social, we are all about being social! We love creating content, sharing blogs and having discussions about trending tops. As you are probably aware, content offers plenty of benefits on the brand side of things. It helps build relationships, instill trust in readers and keep the brand at the forefront of people’s Read more about Why Blogging Makes a Difference for SEO[…]

Instagram Stories vs Snapchat: What’s the Difference?

Instagram Stories is a new feature that was recently rolled out by Instagram. In a nutshell, you can share moments (pictures and videos) from your day in a 10-second slideshow format. By sharing this “story,” you don’t have to worry about overposting and annoying your followers. Rather, you can share as much as you want Read more about Instagram Stories vs Snapchat: What’s the Difference?[…]

Making Social Media Marketing Work on a Budget

Social media is a key component of your complete digital marketing strategy. Whether you have your social media needs handled in-house or through an outside firm, your marketing budget should have specific funds allocated to social media marketing. Your company is unique, which means so is your budget. You must consider your short- and long-term Read more about Making Social Media Marketing Work on a Budget[…]