Social media is a successful channel for growing your brand, but it must be used effectively. Because there is no cut-and-dry way to use social media, it’s possible to make mistakes that you might not be aware of. Some brands do well with creative, out-of-box thinking while others maintain a small but loyal following with more consistent, predictable posts. You must find what works for your audience.
What we can all agree on is that the most successful brands on social media nurture their relationships, build communities and increase visibility. How can you be one of these brands? It starts with correcting what’s wrong with your social media marketing strategy.
5 Social Media Mistakes to Avoid
Below are social media mistakes that could be thwarting your progress. Once you repair them and follow the latest practices, you can enjoy increased traffic, brand awareness and sales!
Mistake #1. Not Engaging with Your Audience
In many cases, brands don’t create a social media profile and then blatantly ignore their followers. What’s more common is that brands don’t see a lot of engagement, and then they pull away. However, just because your audience isn’t posting content doesn’t mean they aren’t watching. If you ignore your followers – especially if someone has responded – it sends the message that you don’t care.
Bottom line: If your followers aren’t engaging with you, it means you need to rethink your social media content, not that you need to stop interacting.
Mistake #2. Forcing a Connection to Unrelated Events
It’s common advice to study the current trends and use them as inspiration for your own content. What you don’t want to do is force a connection between events and your brand when they are not related. Before tying current events and your brand together, ask yourself: Is my brand relevant to this event? Can I offer something unique and valuable to my audience? If the answers are yes, then go ahead and proceed.
Mistake #3. Using Hashtags Ineffectively
Hashtags can help your content get into the right hands at the right time. They can also be helpful when joining a conversation. But, hashtags can be used inappropriately, too. Before applying a hashtag to your content, do a quick search and make sure that it sends the right message. Also, know the rules on each platform. Twitter and Instagram posts can use more hashtags than Facebook.
Mistake #4. Not Having a Solid Social Media Strategy
To be successful, social media needs to be strategic. You need a clear idea of what to post, when to post and the audience you are speaking to. Too often, young brands jump into social media without taking the time to research their audience, set business objectives and know how to track their goals. When you do have a strategy in place, remember that it’s not final. As you monitor your social channels, refine your strategy to better meet the needs of your audience and your budget.
Mistake #5. Not Being Prepared for the Long Term
When creating a social media marketing strategy, think in the longer term. How do you want your brand to be seen on social media? What types of content do you plan on delivering? Do you have a method for monitoring comments and responding to feedback?
It’s common for brands to think in the short term, but this is a recipe for future boredom and dissatisfaction. Instead, consider where you see your brand in the future, the types of campaigns you can run throughout the year, content that relates to the sales funnel and so on.
At Yovia Social, we know that people often get frustrated with social media. If you’re finding it difficult to connect with your audience, give us a call today and let’s chat! We’d love to learn more about your business and how we can help you create a digital marketing strategy that involves a strong social media presence.