As we dive into 2017, there are a few social media marketing trends that you should utilize. Staying up to date on these trends is important because it gives your brand a competitive edge, promotes sales and drives new business. Now is the time to get familiar with these trends and how you can use them to benefit your brand. By the time we’re into the New Year, you’ll be comfortable implementing them into your digital marketing strategy.
Live streaming is hot right now, and for good reason. It’s an extension of video marketing with the benefits of interactivity and humanization. A lot of businesses still haven’t fully embraced video, so live streaming is still very new. By reading up on live streaming and how to use it for your products and services, you can quickly give yourself a competitive edge.
Many platforms are available for live streaming, such as Periscope, Facebook Live and YouTube. Use the platform that your audience is most likely to be on. If you have a large and interactive following on Facebook, start with Facebook Live.
Not only does live streaming allow you to stand out in your niche and connect with viewers on an emotional level, but also it’s no more expensive than traditional video marketing. You don’t need anything more than an internet connection and a camera that shoots in HD. That’s it.
A few ideas to get you started include:
- Behind the scenes footage
- Unveiling a new product
- Demonstration of your product
- Interactive lessons
- Interviews with customers/employees
- Educational information
Selling on Social Media
Although “buy” buttons aren’t new, they haven’t been largely successful on social media. That said, more social networks are considering reintroducing buy buttons. Not only are people more trusting to buy products on social media, but also they want fast, simple shopping experiences that can be done with the click of a button.
Buy buttons aren’t popular on all social channels, so it’s important to know where to take advantage of them. Pinterest lets brands include Buy buttons on their ecommerce pins, and they’ve launched a new shopping cart feature, which is expected to increase sales. So, Pinterest is a great place to start.
iOS users have a unique feature when they shop on Pinterest: They can search for items using pictures. The purpose of this is to help people find the products they are interested in, even if they don’t know where it came from. Stay tuned for Shopping Tags, which will be introduced on Instagram.
Instagram and Snapchat
By now, you’ve probably mastered Facebook, Twitter and LinkedIn. What about Instagram and Snapchat? Does your brand have a presence on these channels?
Instagram and Snapchat aren’t just “other social networks” anymore. They are some of the biggest players, especially among the Millennials. Instagram has more active users than Twitter, and Snapchat has more video views than Facebook. To not be on these channels is a wasted opportunity.
If your brand isn’t on either network, we suggest starting with Instagram. Instagram users outnumber Snapchat users. Instagram Stories was also introduced earlier this year, which is an awesome way to share a series of photos and videos that disappear after 24 hours.
If you are on Instagram, use your time to start building a presence on Snapchat. The social app is easy and fun to use, especially with the different filters that change on a daily basis. Advertising on the app is only for the big dogs, but you can at least create a fun and quirky profile that attracts a new audience.
As we move into 2017, it’s important to be aware of live streaming, selling your product on social media and having an active presence on Instagram and Snapchat. These are some of the biggest trends in social media marketing that will separate you from your competition, generate new exposure for your business and increase sales.